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Der neue Online-Handel



By: Gerrit Heinemann(Author)

Language: German

Genre: Business, Finance & Law

Publisher: Gabler Verlag; 2 edition (24 Sept. 2009)

Format: pdf doc docx mobi djvu epub ibooks (*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.)

The original title of the book: Der neue Online-Handel

Gerrit Heinemann erl utert die Besonderheiten des neuen Online-Handels und zeigt auf, welche spezifischen Voraussetzungen gegeben sein m ssen, damit der Online-Handel zum Erfolg wird. Anerkannte Best Practices machen anschaulich, wie erfolgreicher Internet-Handel funktioniert und was die "Lessons Learned" der letzten Jahre sind. Die 2. Auflage wurde umfassend aktualisiert. Neu hinzugekommen ist das Thema "Mobile-Shopping."

"Wer die anspruchsvolle Welt des E-Commerce f r sich erschlie en will, kommt an diesem Buch nicht vorbei." M belmarkt - International Interior Business Magazine, 4-2010Pressestimmen zur 1. Auflage: Gewinner sind schon jetzt Internet-H ndler, die es verstanden haben, das Web 2.0 zur Kundenakquisition zu nutzen. Wer auch dazu geh ren und verstehen m chte, welche Faktoren zu einer neuen Phase dieser Werbeplattform gef hrt haben, sollte in das Buch 'Der neue Online-Handel Erfolgsfaktoren und Best Practices' schauen." absatzwirtschaft Zeitschrift f r Marketing, 4-2009 Das Werk von Heinemann besticht durch die stringente Struktur und die klare Darstellungsweise. Komplexe Sachverhalte werden verst ndlich und umfassend dargestellt. Das Buch kann jedem empfohlen werden, der sich ber bereits vorhandene Grundkenntnisse hinaus intensiv mit dem Online-Handel besch ftigen m chte." www.ecc-handel.de, 26.02.2009 Heinemann sp rt den Entwicklungen nach, erl utert und definiert Begriffe und stellt den Prozess auf theoretisch-wissenschaftliche Grundlagen. Darauf basierend nennt und erl utert er acht Erfolgsfaktoren im New Online-Retailing, u.a. Shop-Attraction und Social-Targeting, Service- und Search-Solution sowie Security Standards. Erg nzt werden sie mit Beispielen f r erfolgreiches Online-Management und anforderungsgerechte AGB im Online-Handel. Textilwirtschaft 11-2009 Gerrit Heinemann zeigt in seinem Buch acht Erfolgsfaktoren f r den Internethandel der neuen Generation auf. Anhand von internationalen Best Practices lernen Entscheidungstr ger im Handel Beispiele f r erfolgreichen Online-Handel kennen. Internetworld 4-2009

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