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Book Acceptance of Remote Services: Perception, Adoption, and Continued Usage in Organizational Settings (Applied Marketing Science / Angewandte Marketingforschung)

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Acceptance of Remote Services: Perception, Adoption, and Continued Usage in Organizational Settings (Applied Marketing Science / Angewandte Marketingforschung)

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    Available in PDF - DJVU Format | Acceptance of Remote Services: Perception, Adoption, and Continued Usage in Organizational Settings (Applied Marketing Science / Angewandte Marketingforschung).pdf | Language: GERMAN
    Nancy Wünderlich(Author)

    Book details


Nancy V. Wünderlich employs a multi-method approach comprising an international qualitative study in Germany, USA and China and a longitudinal quantitative study to analyze remote services. She develops the Interactive Technology-Mediated Service Model (ITSUM) to provide a comprehensive approach of explaining both initial acceptance and repeated, continued usage of remote services in organizations.

The increasing employment of information and communication technologies in companies and households has led to considerable changes in the way services are conceived, developed, and delivered. Nancy V. Wünderlich employs a multi-method approach comprising an international qualitative study in Germany, USA and China and a longitudinal quantitative study to analyze remote services. She develops the Interactive Technology-Mediated Service Model (ITSUM) to provide a comprehensive approach of explaining both initial acceptance and repeated, continued usage of remote services in organizations. Finally, she derives managerial implications for remote service providers on how to increase remote service acceptance among their customers and facilitate the export of remote services.

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Printable? Yes

Book details

  • PDF | 288 pages
  • Nancy Wünderlich(Author)
  • Gabler Verlag; 2010 edition (17 Nov. 2009)
  • German
  • 10
  • Business, Finance & Law

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